BYU Experiential Marketing Project

Nike x The Queens Gambit Mock Ad | Ball Like Beth

This was one of those assignments where I was struck with creativity the second our professor told us about it. We had to create a Nike ad, and our only conditions were 1) it had to fit with the Nike aesthetic, 2) it had to be in square format for Instagram, and 3) we had to use photoshop. At the time my mom and I were obsessed with The Queens Gambit. Actually, to be more specific, we were obsessed with Beth Harmon. With her consistent chess mastery, unmatched style, and gorgeous red hair, she truly was our queen. It felt right to incorporate her perfect juxtaposition of yin and yang attributes into this assignment. Plus, after hours of begging, my little sister was obviously the stand-in.